It was a busy few weeks working to get a trailer / branding ident done for online.tv, a NYC-based startup that is going to be launching in the near future. We started with a minute of rough footage, and began crafting a work inspired both by the iPod nano ad, as well as the Chris Brown Doublemint Gum commercial.

After some initial tests, we went to work designing flowing lights, streaks, and particles that explode into snippets of video promoting Online.tv’s various channels.