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<channel>
	<title>SignalFive Blog</title>
	<atom:link href="http://blog.signalfive.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.signalfive.com</link>
	<description>Things we're thinking and doing</description>
	<pubDate>Wed, 03 Feb 2010 21:47:23 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.2</generator>
	<language>en</language>
			<item>
		<title>SignalFive Blog Now Supports Facebook Connect</title>
		<link>http://blog.signalfive.com/signalfive-news/signalfive-blog-now-supports-facebook-connect/</link>
		<comments>http://blog.signalfive.com/signalfive-news/signalfive-blog-now-supports-facebook-connect/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 21:47:23 +0000</pubDate>
		<dc:creator>Pete</dc:creator>
		
		<category><![CDATA[Facebook Connect]]></category>

		<category><![CDATA[SignalFive News]]></category>

		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://blog.signalfive.com/?p=619</guid>
		<description><![CDATA[SignalFive has developed a number of Facebook Connect-enabled web and iPhone applications&#8230; It was about time we added that functionality to our blog, so here it is.
Readers who&#8217;d like to comment on blog posts are now able to log in using their Facebook credentials!

]]></description>
			<content:encoded><![CDATA[<p>SignalFive has developed a number of Facebook Connect-enabled web and iPhone applications&#8230; It was about time we added that functionality to our blog, so here it is.</p>
<p>Readers who&#8217;d like to comment on blog posts are now able to log in using their Facebook credentials!</p>
<p><a href="http://blog.signalfive.com/wp-content/uploads/2010/02/screenshot-1.png"><img class="alignnone size-medium wp-image-620" title="screenshot-1" src="http://blog.signalfive.com/wp-content/uploads/2010/02/screenshot-1-300x123.png" alt="" width="300" height="123" /></a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>SignalFive works with Zoomino to create it&#8217;s new US site</title>
		<link>http://blog.signalfive.com/client-projects/signalfive-works-with-zoomino-to-create-its-new-us-site/</link>
		<comments>http://blog.signalfive.com/client-projects/signalfive-works-with-zoomino-to-create-its-new-us-site/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 17:36:10 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
		
		<category><![CDATA[Client Projects]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[new site]]></category>

		<category><![CDATA[zoomino]]></category>

		<guid isPermaLink="false">http://blog.signalfive.com/?p=606</guid>
		<description><![CDATA[SignalFive recently worked with US / China-based startup Zoomino on it&#8217;s new site design.  Previously, Zoomino&#8217;s site didn&#8217;t quite have the kick it needed, design-wise, to communicate it&#8217;s offering: a customizable, keyword-based in-text discovery engine that engages users, increases pageviews, and boosts advertising revenues. We re-strategized their offering, gave them new designs and marketing tools in the [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a title="SignalFive" href="http://www.signalfive.com" target="_blank">SignalFive</a></strong> recently worked with US / China-based startup <a title="Zoomino" href="http://www.zoomino.com"><strong>Zoomino</strong></a> on it&#8217;s new site design.  Previously, <strong><a title="Zoomino" href="http://www.zoomino.com" target="_blank">Zoomino</a></strong>&#8217;s site didn&#8217;t quite have the kick it needed, design-wise, to communicate it&#8217;s offering: a customizable, keyword-based in-text discovery engine that engages users, increases pageviews, and boosts advertising revenues. We re-strategized their offering, gave them new designs and marketing tools in the form of web videos, and helped them re-focus their message around the theme of &#8216;Zoomify your Site&#8217;.</p>
<p>The results are live at <a title="Zoomino" href="http://oneforty.com/" target="_blank">http://www.zoomino.com</a>.</p>
<div id="attachment_607" class="wp-caption alignnone" style="width: 560px"><a href="http://blog.signalfive.com/wp-content/uploads/2010/01/zoomino.jpg"><img class="size-full wp-image-607          " src="http://blog.signalfive.com/wp-content/uploads/2010/01/zoomino.jpg" alt="Zoomino - New Site Design" width="550" height="550" /></a><p class="wp-caption-text">Zoomino - New Site Design</p></div>
<p>Links:</p>
<p><a title="Zoomino on Crunchbase" href="http://www.crunchbase.com/company/zoomino" target="_blank">Zoomino on Crunchbase</a></p>
]]></content:encoded>
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		<item>
		<title>Repower America Wall Case Study Published</title>
		<link>http://blog.signalfive.com/signalfive-news/repower-america-wall-case-study-published/</link>
		<comments>http://blog.signalfive.com/signalfive-news/repower-america-wall-case-study-published/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 16:15:03 +0000</pubDate>
		<dc:creator>Shameel</dc:creator>
		
		<category><![CDATA[SignalFive News]]></category>

		<guid isPermaLink="false">http://blog.signalfive.com/?p=600</guid>
		<description><![CDATA[				
The Repower America Wall  is a campaign to raise awareness about Repower America and its efforts to  solve the climate crisis. Through a combination of video, image and commentary, the American public now has a platform where it can speak its mind about climate matters. 
The campaign launched in November 2009 with tandem [...]]]></description>
			<content:encoded><![CDATA[<p>				<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/ay-M0kEpRh8&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ay-M0kEpRh8&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
<p>The <a href="http://www.repoweramerica.org/wall">Repower America Wall</a>  is a campaign to raise awareness about <a href="http://www.repoweramerica.org/">Repower America</a> and its efforts to  solve the climate crisis. Through a combination of video, image and commentary, the American public now has a platform where it can speak its mind about climate matters. </p>
<p>The campaign launched in November 2009 with tandem efforts online and on television. The <a href="http://www.youtube.com/watch?v=ay-M0kEpRh8">television ad campaign</a> was driven by images from the repoweramerica.org/wall.</p>
<p>In the weeks prior to launch, thousands of videos, photos and comments had been gathered by field teams in all states. The video footage and images were then uploaded by volunteers using the Admin Panel developed by <strong>SignalFive</strong>. </p>
<p><a href="http://signalfive.com/casestudies/repoweramericawall">Read the full case study</a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>The Ultimate guide to getting iPhone Ad Hoc App Distributions on your iPhone/iPod (for Macs)</title>
		<link>http://blog.signalfive.com/iphone-app/the-ultimate-guide-to-getting-iphone-ad-hoc-app-distributions-on-your-iphoneipod-for-macs/</link>
		<comments>http://blog.signalfive.com/iphone-app/the-ultimate-guide-to-getting-iphone-ad-hoc-app-distributions-on-your-iphoneipod-for-macs/#comments</comments>
		<pubDate>Sun, 17 Jan 2010 01:04:28 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
		
		<category><![CDATA[Tutorial]]></category>

		<category><![CDATA[iPhone App]]></category>

		<category><![CDATA[ad hoc]]></category>

		<category><![CDATA[build]]></category>

		<category><![CDATA[distribution]]></category>

		<category><![CDATA[iphone]]></category>

		<category><![CDATA[udid]]></category>

		<guid isPermaLink="false">http://blog.signalfive.com/?p=578</guid>
		<description><![CDATA[Here at SignalFive we deal with in-progress apps a lot. This usually constitutes sending out an Ad Hoc distribution, or a version of the in-progress app, to various people with varying degrees of technical sophistication. Like anyone else, we had to go through this process a number of times before getting it right. There are [...]]]></description>
			<content:encoded><![CDATA[<p>Here at <strong><a href="http://www.signalfive.com">SignalFive</a></strong> we deal with in-progress apps <strong>a lot</strong>. This usually constitutes sending out an <strong>Ad Hoc distribution</strong>, or a version of the in-progress app, to various people with varying degrees of technical sophistication. Like anyone else, we had to go through this process a number of times before getting it right. There are a number of tutorials out there, such as <a title="iPhone Ad Hoc Tutorial" href="http://technologyexpert.blogspot.com/2010/01/iphone-app-ad-hoc-distribution-ins-and.html" target="_blank">this one</a>, that offer some pointers. But ours has pictures, and goes through even more of the process. <img src='http://blog.signalfive.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> Ready? Let&#8217;s begin. (<em>Note: This deals with Macs only..a Windows version might be coming in the future</em>).</p>
<h3>Find your UDID</h3>
<p>First things first&#8230;.Your iPhone/iPod Touch has a <a title="Find UDID in one click." href="http://www.tuaw.com/2008/08/08/iphone-101-find-udid-with-a-single-click/" target="_blank">Unique Device Identifier</a>. There are ways to find it in one click, but let&#8217;s go one step further. Most likely, you have to get this UDID number out to a developer who will then send you the Ad Hoc Distribution. So, let&#8217;s make your life easier. Download an app called <strong>AdHoc</strong> (it&#8217;s free)</p>
<div id="attachment_579" class="wp-caption alignnone" style="width: 540px"><a href="http://blog.signalfive.com/wp-content/uploads/2010/01/picture-39.png"><img class="size-full wp-image-579" title="AdHoc Application" src="http://blog.signalfive.com/wp-content/uploads/2010/01/picture-39.png" alt="AdHoc Application" width="530" height="169" /></a><p class="wp-caption-text">AdHoc Application</p></div>
<p><span id="more-578"></span></p>
<p>After this, you will see the app appear on your iPhone/iPod Touch, as shown below:</p>
<div id="attachment_580" class="wp-caption aligncenter" style="width: 210px"><a href="http://blog.signalfive.com/wp-content/uploads/2010/01/img_0615.png"><img class="size-medium wp-image-580 " title="AdHoc app" src="http://blog.signalfive.com/wp-content/uploads/2010/01/img_0615-200x300.png" alt="AdHoc app" width="200" height="300" /></a><p class="wp-caption-text">AdHoc app</p></div>
<p>Now, open the <strong>AdHoc</strong> app and you will see your iPhone/iPod Touch&#8217;s UDID ready to email to whomever you choose!</p>
<div id="attachment_581" class="wp-caption aligncenter" style="width: 330px"><a href="http://blog.signalfive.com/wp-content/uploads/2010/01/img_0617.png"><img class="size-full wp-image-581" title="UDID screen" src="http://blog.signalfive.com/wp-content/uploads/2010/01/img_0617.png" alt="UDID screen" width="320" height="480" /></a><p class="wp-caption-text">UDID screen</p></div>
<h3>Get the Ad Hoc Distribution and mobileprovision files</h3>
<p>Now your iPhone/iPod Touch can be included in the Ad Hoc Distribution. Once the app is ready and has been sent to you, you should have two files. One is a file called <strong>AppName.mobileprovision</strong>, and the other should be <strong>AppName.zip</strong>.</p>
<div id="attachment_582" class="wp-caption alignnone" style="width: 547px"><a href="http://blog.signalfive.com/wp-content/uploads/2010/01/picture-40.png"><img class="size-full wp-image-582 " title="mobileprovision and zip files" src="http://blog.signalfive.com/wp-content/uploads/2010/01/picture-40.png" alt="mobileprovision and zip files" width="537" height="85" /></a><p class="wp-caption-text">mobileprovision and zip files</p></div>
<p>Drag the <strong>mobileprovision</strong> document onto the <strong>iTunes</strong> icon in your <strong>Dock</strong> (note: some tutorial might recommend dragging the file directly into <strong>ITunes</strong>. From my experience, this has not worked as well as just dragging onto the Dock icon).</p>
<div id="attachment_585" class="wp-caption alignnone" style="width: 369px"><a href="http://blog.signalfive.com/wp-content/uploads/2010/01/picture-42.png"><img class="size-full wp-image-585" title="Dragging .provision file into iTunes" src="http://blog.signalfive.com/wp-content/uploads/2010/01/picture-42.png" alt="Dragging .provision file into iTunes" width="359" height="63" /></a><p class="wp-caption-text">Dragging .provision file into iTunes</p></div>
<p>Next take the zip file that contains the actual app, and unzip it. You should be left with a file that ends with the .app extension.</p>
<div id="attachment_586" class="wp-caption alignnone" style="width: 335px"><a href="http://blog.signalfive.com/wp-content/uploads/2010/01/picture-43.png"><img class="size-full wp-image-586" title="App file" src="http://blog.signalfive.com/wp-content/uploads/2010/01/picture-43.png" alt="App file" width="325" height="42" /></a><p class="wp-caption-text">App file</p></div>
<p>Now drag this onto the iTunes icon in the Dock as well. You may or may not get some sort of prompt, depending on if the app already exists in your iTunes library (say, from a previous Ad Hoc distribution).</p>
<h3>Sync and Finish up!</h3>
<p>You should see the app in your iTunes library at this point. The last step is pressing &#8216;<strong>Sync</strong>&#8216; in iTunes to synchronize your iTunes library with your actual device.</p>
<div id="attachment_588" class="wp-caption alignnone" style="width: 397px"><a href="http://blog.signalfive.com/wp-content/uploads/2010/01/picture-44.png"><img class="size-full wp-image-588" title="Sync button" src="http://blog.signalfive.com/wp-content/uploads/2010/01/picture-44.png" alt="Sync button" width="387" height="115" /></a><p class="wp-caption-text">Sync button</p></div>
<p>At this point, you should have the app installed on your iPhone / iPod Touch! Have any other suggestions? Let us know either via comment or writing to us at <a title="Contact at SignalFive.com" href="mailto:contact@signalfive.com">contact@signalfive.com</a>!</p>
<p><em>(Note: your experience may differ slightly depending on your exact technical setup between your device and iTunes)</em></p>
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		<item>
		<title>Proprietary NVIDIA driver (190.x) with Ubuntu 9.10 on an Acer Aspire 5739G</title>
		<link>http://blog.signalfive.com/signalfive-news/proprietary-nvidia-driver-190x-with-ubuntu-910-on-an-acer-aspire-5739g/</link>
		<comments>http://blog.signalfive.com/signalfive-news/proprietary-nvidia-driver-190x-with-ubuntu-910-on-an-acer-aspire-5739g/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 22:47:02 +0000</pubDate>
		<dc:creator>Pete</dc:creator>
		
		<category><![CDATA[SignalFive News]]></category>

		<category><![CDATA[Tutorial]]></category>

		<guid isPermaLink="false">http://blog.signalfive.com/?p=571</guid>
		<description><![CDATA[If you are looking to install the latest NVIDIA driver on your Acer Aspire 5739G running Ubuntu 9.10 Karmic Koala, you will need to do the following:
1. Download the driver
2. Reboot your machine into recovery mode and run
$ sudo sh DRIVER-PACKAGE-NAME.run
3. Reboot, again and run
$ sudo gedit /etc/X11/xorg.conf
add the line:
Option         &#8220;ModeValidation&#8221; &#8220;NoTotalSizeCheck&#8221;
to the &#8220;Screen&#8221; section
Here [...]]]></description>
			<content:encoded><![CDATA[<p>If you are looking to install the latest NVIDIA driver on your Acer Aspire 5739G running Ubuntu 9.10 Karmic Koala, you will need to do the following:</p>
<p>1. <a href="http://www.nvidia.com/object/linux_display_ia32_190.53.html">Download the driver</a></p>
<p>2. Reboot your machine into recovery mode and run</p>
<p>$ <code>sudo sh DRIVER-PACKAGE-NAME.run</code></p>
<p>3. Reboot, again and run</p>
<p>$ <code>sudo gedit /etc/X11/xorg.conf</code></p>
<p>add the line:</p>
<p>Option         &#8220;ModeValidation&#8221; &#8220;NoTotalSizeCheck&#8221;</p>
<p>to the &#8220;Screen&#8221; section</p>
<p>Here is what the Screen section of my xorg.conf now looks like:</p>
<pre style="border:1px inset; height:178px;  margin:0px; padding:6px; text-align:left; width:auto;" dir="ltr">Section "Screen"
    Identifier     "Screen0"
    Device         "Device0"
    Monitor        "Monitor0"
    DefaultDepth    24
    Option         "ModeValidation" "NoTotalSizeCheck"
    SubSection     "Display"
        Depth       24
    EndSubSection
EndSection</pre>
<p>You should now be able to take full advantage of your graphics card, run Compiz, set up TwinView, etc.</p>
]]></content:encoded>
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		<item>
		<title>SignalFive Conversations #3 : Henrik Berggren / @henrikberggren</title>
		<link>http://blog.signalfive.com/client-projects/signalfive-conversations-3-henrik-berggren-henrikberggren/</link>
		<comments>http://blog.signalfive.com/client-projects/signalfive-conversations-3-henrik-berggren-henrikberggren/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 16:55:11 +0000</pubDate>
		<dc:creator>henrik</dc:creator>
		
		<category><![CDATA[Client Projects]]></category>

		<category><![CDATA[Conversations]]></category>

		<category><![CDATA[API]]></category>

		<category><![CDATA[berlin]]></category>

		<category><![CDATA[citysounds]]></category>

		<category><![CDATA[music]]></category>

		<category><![CDATA[soundcloud]]></category>

		<category><![CDATA[stockholm]]></category>

		<category><![CDATA[web application]]></category>

		<guid isPermaLink="false">http://blog.signalfive.com/?p=529</guid>
		<description><![CDATA[Henrik Berggren was a developer of the growing SoundCloud site (working on the API) and now works at Doberman in Sweden.
SoundCloud
T: One thing everyone wants to know about is SoundCloud..Could you describe your involvement, how you came into the project, how did this project start, who funded the development, how is it doing now?
H: Well [...]]]></description>
			<content:encoded><![CDATA[<p>Henrik Berggren was a developer of the growing <a title="SoundCloud" href="http://www.soundcloud.com" target="_blank"><strong>SoundCloud</strong> </a>site (working on the API) and now works at <a href="http://doberman.se"><strong>Doberman</strong></a> in Sweden.</p>
<div id="attachment_555" class="wp-caption alignleft" style="width: 235px"><a href="http://blog.signalfive.com/wp-content/uploads/2010/01/henrik.jpg"><img class="size-medium wp-image-555" title="henrik" src="http://blog.signalfive.com/wp-content/uploads/2010/01/henrik-225x300.jpg" alt="Henrik Berggren" width="225" height="300" /></a><p class="wp-caption-text">Henrik Berggren</p></div>
<h3>SoundCloud</h3>
<p><strong>T:</strong> One thing everyone wants to know about is <a title="SoundCloud" href="http://www.soundcloud.com" target="_blank"><strong>SoundCloud</strong></a>..Could you describe your involvement, how you came into the project, how did this project start, who funded the development, how is it doing now?</p>
<p><strong>H</strong>: Well I was first involved with it..first of all it&#8217;s founded by two Swedish guys, <a title="Erik Wahlforss" href="http://soundcloud.com/whatsnext/interview-with-soundcloud-founder-eric-wahlforss" target="_blank">Eric Wahlforss</a> and <a title="Alexander Ljung" href="http://www.thestartup.eu/tag/soundcloud/" target="_blank">Alexander Ljung</a>. They are both old schoolmates of mine, we went to the same University and I met them a few years back. They were interested in the web and they have been doing development for the web for some time, and so had I,  so it was really a good match from the beginning. We started discussing how frustrated we were with <strong>MySpace</strong> - I was DJing a lot at the time, Eric is an old producer, and Alex has done a lot of film music and stuff. They had this idea of creating <a title="Flickr" href="http://www.flickr.com" target="_blank">Flickr</a> for music, basically. A place where can share music easily, <strong>MySpace</strong> was really bad, and there were some other projects but none of them were as good as Flickr is for photos.</p>
<div id="attachment_539" class="wp-caption alignright" style="width: 310px"><a href="http://blog.signalfive.com/wp-content/uploads/2010/01/soundcloud.jpg"><img class="size-medium wp-image-539" title="SoundCloud" src="http://blog.signalfive.com/wp-content/uploads/2010/01/soundcloud.jpg" alt="SoundCloud" width="300" height="300" /></a><p class="wp-caption-text">SoundCloud</p></div>
<p>They started the company in Stockholm but after a while they moved to Berlin. At that point I decided to stay in Stockholm because I was a year behind them in school. So I decided to stay on and finish my Computer Science degree but then ended up going down next summer and wound up staying 9 or 10 month instead, working on their API. I lived in Berlin for 9 or 10 months basically and moved back to Stockholm a year ago almost. But interesting stuff has happened since then.</p>
<p>They have grown a lot, they were funded from the beginning by some business angels in Berlin and then I think last spring they raised a big round of funding from a British VC firm called..I can&#8217;t remember then name..<a title="SoundCloud rasies 2.5 million" href="http://www.thestartup.eu/2009/04/soundcloud-raises-e25-million/" target="_blank">.I think it was 2.5M Euros or something like that</a>. They are doing really really well and I stayed on..I&#8217;m not employed with them anymore but I am in close contact with Eric and Alex and another guy named Henrik who is now the chief of their API because I have developed a lot of services on top of their platform. I have always considered their platform to be the most interesting thing about the site because I&#8217;m not a musician or DJ anymore, I&#8217;m kind of an Internet guy and think there&#8217;s a lot of stuff you can do with a musical platform as good as <strong>SoundCloud</strong> is.</p>
<p><span id="more-529"></span></p>
<p><strong>T:</strong> And was there any connection with <a title="Ableton" href="http://www.ableton.com" target="_blank"><strong>Ableton</strong></a>, I know you mentioned that at one point, or is that not to be discussed or disclosed..Because they&#8217;re in Berlin and everyone knows Berlin and electronic music&#8230;</p>
<p><strong>H:</strong> <strong>Ableton</strong> was involved, I think they were one of the angel investors, one of the early investors.</p>
<p><strong>T:</strong> It&#8217;s funny because the way I think about it..It&#8217;s fun to think about the connections..I try to think about what determines the success or failure of a project..<strong>SoundCloud</strong> started in Stockholm but now it&#8217;s in Berlin and when I first got a hold of it via an invite back a year-and-a-half ago I thought to myself &#8216;Wow, this is really a site or application for the Berlin music scene&#8217; because it&#8217;s a core community and it grew from there..that was the impression I got..Maybe you can describe the strategy of who it was made for, was there an audience in mind and how did you get it to grow?</p>
<div style="padding:10px; color:#0066CC; font-weight:bold; line-height:1.3em; margin:10px; width:300px; font-size:18px; background-color:#efefef; float:left;">&#8220;&#8230;I could see that Eric and Alex had a thought-out audience and strategy on how to make it as big as it is today. Their main problem was fixing how to transfer music via the web by artists or producers or DJs or anyone that is working with music professionally.&#8221;</div>
<p><strong>H</strong>: I wasn&#8217;t the founder or anything like that, but I could see that Eric and Alex had a thought-out audience and strategy on how to make it as big as it is today. Their main problem was fixing how to transfer music via the web by artists or producers or DJs or anyone that is working with music professionally. There are lots of music sites out there for consumers but not professionals and that is what they wanted to do. Both Eric and Alex had this history of working with music and had the hassle of dealing with different formats, FTP, <a title="YouSendIt" href="http://www.yousendit.com/" target="_blank"><strong>YouSendIt</strong></a>, all those crappy services, and they wanted to solve that problem and I think they did a fantastic job of doing that.</p>
<p><span><a href="http://soundcloud.com/henrik/sets/testset">All of my tracks</a> by  <a href="http://soundcloud.com/henrik">Henrik</a></span></p>
<p><strong>T:</strong> Yeah, there are other sites out there, I remember one is Indaba where people can collaborate live but I haven&#8217;t seen it taken off like <strong>SoundCloud</strong> and then I thought that maybe <strong>SoundCloud</strong> solves a bigger problem. But I think part of what <strong>SoundCloud</strong>&#8217;s strength is is it&#8217;s User Interface, it&#8217;s beautiful. Were you involved with that?</p>
<div class="wp-caption alignnone" style="width: 518px"><a href="http://www.flickr.com/photos/seeminglee/4225354307/"><img src="http://farm3.static.flickr.com/2509/4225354307_c2fe9c9e44_b.jpg" alt="SoundCloud UI features from See-ming Lee" width="508" height="372" /></a><p class="wp-caption-text">SoundCloud UI features from See-ming Lee</p></div>
<p><strong>H:</strong> No, I wasn&#8217;t involved in that, I only did API things when I was there, but Eric is an old Interaction Designer and has been working with the web for a long time and has a great sense for detail and hired really good people to do the web-based UI which is truly amazing. He knows the browser as his own pocket.</p>
<p><strong>T:</strong> Yeah, like the browser is his personal canvas.</p>
<p><strong>H:</strong> Something like that.</p>
<h3>CitySounds App</h3>
<p><strong>T:</strong> So what about the <a title="CitySounds" href="http://citysounds.fm/" target="_blank"><strong>CitySounds</strong></a> app? Is that related to <strong>SoundCloud</strong>, or something you worked on part-time?</p>
<div id="attachment_540" class="wp-caption alignleft" style="width: 366px"><a href="http://citysounds.fm"><img class="size-medium wp-image-540" src="http://blog.signalfive.com/wp-content/uploads/2010/01/picture-11-300x141.png" alt="CitySounds app" width="356" height="167" /></a><p class="wp-caption-text">CitySounds app</p></div>
<p><strong>H:</strong> Actually the main source of inspiration was an intern we had at <strong>SoundCloud</strong>, a guy named Johan, a guy who was working there for 3 months. We did a lot of stuff around the API when he was there, and I was currently building some other applications, we built <a href="http://thecloudplayer.com"><strong>The Cloud Player</strong></a> for example, a Javascript-based player, and he had this idea..he was inspired by <a title="TwitterVision" href="http://beta.twittervision.com/" target="_blank"><strong>Twittervision</strong></a>, like a Google-maps mashup where you can see Tweets, where they occur from&#8230;He had the same idea he wanted to do something like that with music. Then me and my colleague <a href="http://david.kjelkerud.se">David</a> went to the first <a title="Music Hackday" href="http://musichackday.org/" target="_blank"><strong>Music HackDay</strong></a>, which is a 24-hour hacking event that took place in London in the summer. I was interested in location and music together, those 2 datapoints, really interesting mix. So we wanted to do something and I said &#8216;Let&#8217;s do it on a map, it&#8217;s gonna be cool, we can make the UI better&#8217; and then David said &#8216;Let&#8217;s do it around cities..&#8217; because cities have this really cool notion to them, they have their own soundscape and people have a really personal connection to a city as well..you live in one, you come from one, etc.</p>
<div id="attachment_538" class="wp-caption alignnone" style="width: 530px"><a href="http://thecloudplayer.com"><img class="size-full wp-image-538" src="http://blog.signalfive.com/wp-content/uploads/2010/01/picture-10.png" alt="CloudPlayer" width="520" height="270" /></a><p class="wp-caption-text">CloudPlayer</p></div>
<p><strong>T:</strong> Yeah, you want to hear tracks from your cities.</p>
<p><strong>H:</strong> We designed and built this in 15 hours.</p>
<p><strong>T:</strong> You built the iPhone app in 15 hours?</p>
<p><strong>H:</strong> No no the web app..Yeah the <a href="http://citysounds.fm/iphone">iPhone app</a> came later, we did just one page where you click on a city and listen to the tracks from there. It&#8217;s related to <strong>SoundCloud</strong> because we use their API to stream all the music. So we&#8217;re using the data that comes from the Users, they have a location in their profile, and we stream the tracks from <strong>SoundCloud</strong>.</p>
<p><strong>T:</strong> My main criticism is that the tracks take a long time to load. But it&#8217;s just verison 1.</p>
<p><strong>H:</strong> Sorry about that <img src='http://blog.signalfive.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> We released the iPhone app a couple of weeks back and it&#8217;s taken off quite well.</p>
<p><strong>T:</strong> Are there specific figures we can broadcast?</p>
<p><strong>H:</strong> Sure, sure..We sold around 2,000 apps now, and we haven&#8217;t been up, I think not even a month yet.</p>
<div style="padding:10px; color:#0066CC; font-weight:bold; line-height:1.3em; margin:10px; width:300px; font-size:18px; background-color:#efefef; float:right;">&#8220;We sold around 2,000 apps now, and we haven&#8217;t been up, I think not even a month yet.&#8221;</div>
<p><strong>T:</strong> 2,000 in less than a month. So how did you get the sales? It&#8217;s obviously a simple app that does it&#8217;s job well, but people still need to know about the app. So what happened?</p>
<p><strong>H:</strong> We have a little over 60,000 unique visitors to the website each month, so that&#8217;s a quite good funnel that leads into iPhone sales.</p>
<p><strong>T:</strong> Are they coming to the site from <strong>SoundCloud</strong> itself?</p>
<p><a href="http://vimeo.com/1857085">SoundCloud: The Tour</a> from <a href="http://vimeo.com/soundcloud">SoundCloud</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p><strong>H:</strong> No, mainly from Blogs and we get a lot of traffic from <a title="StumbleUpon" href="http://www.stumbleupon.com/" target="_blank"><strong>StumbleUpon</strong></a>, for example. We were <a href="http://www.henrikberggren.com/2009/10/30/25-best-music-websites/">featured in the Independent</a> as one of the best 25 music sites online, we&#8217;ve been featured in <strong>CreateDigital</strong>, in <a title="CitySounds on Lifehacker" href="http://lifehacker.com/5424267/citysoundsfm-app-streams-local-music-to-your-iphone" target="_blank"><strong>Lifehacker</strong></a> and a bunch of other sites so there has been a lot of blog traction in the site. And we were featured in the app store in 10 countries, and of course that boosted sales as well.</p>
<p><strong>T:</strong> I would think so! Having a site associated with an app is important because you can&#8217;t link to iTunes, well I guess you could but having a site is better, you have screenshots of the app, etc. But it&#8217;s great because the app does one thing.</p>
<p><strong>H:</strong> But the thing is it also does a really important thing. And there aren&#8217;t a lot of good music apps on the AppStore today, and it&#8217;s a real problem that everyone uses iTunes but they don&#8217;t have other music applications.</p>
<p><strong>T:</strong> <strong>Last.fm</strong>?</p>
<p><strong>H:</strong> <strong>Last.fm</strong> isn&#8217;t available in many countries.</p>
<p><strong>T:</strong> Really? I didn&#8217;t know that.</p>
<p><strong>H:</strong> Maybe it&#8217;s available in the U.S. but not in Sweden. I think Germany, the UK are the only countries in Europe that it&#8217;s available. So Pandora isn&#8217;t available in Europe either, right, so I mean there is a real gap there in Europe at least for good music apps.</p>
<p><strong>T:</strong> So that&#8217;s fantastic because you have your app that actually works and it&#8217;s independent music, right, I mean it&#8217;s coming from <strong>SoundCloud</strong>&#8230;</p>
<p><strong>H:</strong> It&#8217;s not all independent music, there&#8217;s big label stuff as well, it&#8217;s mainly smaller and niche stuff.</p>
<p><strong>T:</strong> Yeah, it&#8217;s not like <a title="Lady Gaga" href="http://www.ladygaga.com/" target="_blank">Lady Gaga</a>.</p>
<p><strong>H:</strong> It&#8217;s not, but she could put up her tracks there.</p>
<p><strong>T:</strong> She should!</p>
<p><strong>H:</strong> She should!</p>
<p><strong>T:</strong> I argue that she should..I would like to follow her on <strong>SoundCloud</strong>.</p>
<p><strong>H:</strong> I think she would if she knew about it. Let&#8217;s shake hands on when we meet her we will tell her about SoundCloud.</p>
<p><strong>T:</strong> I should make a big t-shirt or banner &#8216;Put your tracks on <strong>SoundCloud</strong> Lady Gaga!!!&#8217;</p>
<div style="padding:10px; color:#0066CC; font-weight:bold; line-height:1.3em; margin:10px; width:300px; font-size:18px; background-color:#efefef; float:right;">[in relation to The Cloud Player] &#8220;We built this in 15 hours.&#8221;</div>
<p><strong>H</strong>: I want Soundcloud.com/ladygaga</p>
<p><strong>T:</strong> I hope to see that soon because that would be the real music revolution when musicians are posting their in-the-mix tracks for people to comment them. That&#8217;s the beauty of <strong>SoundCloud</strong> because you can have the comments, which are..I wouldn&#8217;t think would be used, who would take the time to comment on a hi-hat coming into the track, but they do.</p>
<p><strong>H</strong>: People do, and it&#8217;s only one part of the platform as well. I regard the API as one of the really key things to the site and service. Imagine the possibilities when you upload a track once and instantly it gets distributed to <a title="CitySounds" href="http://citysounds.fm/" target="_blank"><strong>CitySounds.fm</strong></a> and hundreds of other sites exactly like it, iPhone apps, desktop apps, web apps, everything.</p>
<p><strong>T:</strong> That should be the goal, right?</p>
<p><strong>H:</strong> That is the goal!</p>
<p><strong>T:</strong> People don&#8217;t want to do individual syncing of their data.</p>
<p><strong>H:</strong> There is a lot of potential to go there and do that. When a lot of artists realize the potential and power of these platforms it&#8217;s gonna be really cool.</p>
<h3>Upcoming Plans</h3>
<p><strong>T:</strong> So what&#8217;s next for you and your endeavors, where do you see things happening, especially in Europe, what are you working on next?</p>
<p><strong>H:</strong> We&#8217;re still doing a lot of things with <strong>CitySounds</strong>, so we are planning a big release for the upcoming big <a title="Music Hackday" href="http://musichackday.org/" target="_blank"><strong>Music HackDay</strong></a> in Stockholm, that will take place in 3 weeks. I&#8217;m organizing it together with the guy from <a title="Spotify" href="http://spotify.com/" target="_blank"><strong>Spotify</strong></a>. <strong>Spotify</strong> is doing great stuff over here as well, they are releasing APIs as well now, so it&#8217;s gonna be cool to see what they come up with. A lot of people are flying in, programmers and stuff, so it&#8217;s gonna be great. We are releasing a new version of the website on that event and building the next iteration of the iPhone app in 2 or 3 months.</p>
<div id="attachment_544" class="wp-caption alignright" style="width: 384px"><a href="http://blog.signalfive.com/wp-content/uploads/2010/01/picture-12.png"><img class="size-medium wp-image-544" src="http://blog.signalfive.com/wp-content/uploads/2010/01/picture-12-300x201.png" alt="Music Hackday - Stockholm" width="374" height="250" /></a><p class="wp-caption-text">Music Hackday - Stockholm</p></div>
<p><strong>T</strong>: Any <a title="Android" href="http://www.android.com/" target="_blank"><strong>Android</strong></a> plans?</p>
<p><strong>H:</strong> We have been talking about <strong>Android</strong>, we&#8217;re gonna do it, but it&#8217;s gonna be a while though. We are still talking about completing all the stuff we can do for the iPhone app, see how it pans out, see what people think about it, what we can do better, we are testing now with the iPhone and let&#8217;s do it even better on the Android.</p>
<p><strong>T: </strong>What do you think about <a title="Foursquare" href="http://foursquare.com/" target="_blank"><strong>Foursquare</strong></a>? That was started here in New York&#8230;Are people using it in Europe?</p>
<p><strong>H:</strong> Sure, sure, I&#8217;m using it all the time! We also see the location-based service war here. <a title="Gowalla" href="http://gowalla.com/" target="_blank"><strong>Gowalla</strong></a> on the one side, Foursquare on the other, it&#8217;s like the Clash of the Titan.</p>
<p><strong>T:</strong> Do you remember <a title="Plazes" href="http://www.plazes.com" target="_blank"><strong>Plazes</strong></a>?</p>
<p><strong>H:</strong> Hey, <strong>Plazes</strong> were pioneers!</p>
<p><strong>T: </strong>They were the first! One of the first.</p>
<p><strong>H:</strong> I was using it everyday, even though I only had like 10 friends.</p>
<p><strong>T:</strong> I used in back in 2004, when I was in school in California, I sent invites and everyone was like &#8216;what is this bullshit&#8217;..</p>
<div id="attachment_557" class="wp-caption alignleft" style="width: 210px"><img class="size-medium wp-image-557" title="CitySounds iPhone app" src="http://blog.signalfive.com/wp-content/uploads/2010/01/img_0613-200x300.png" alt="CitySounds iPhone app" width="200" height="300" /><p class="wp-caption-text">CitySounds iPhone app</p></div>
<p><strong>H:</strong> They were too early.</p>
<p><strong>T:</strong> If you would add one feature to <strong>Foursquare</strong> to make it better what would it be?</p>
<p><strong>H:</strong> Whoah..I would like it to be better at guessing where I am. So I think it leaves a lot to wish for when you have to add a new place, it should guess where I am in what city when I add a new place. Overall UI things I would like heat maps of my friends, they have a lot of stuff still to implement. Of course push notifications when someone checks in less that 500 feet away from me.</p>
<p><strong>T: </strong>Well I get notifications when someone checked into <a title="Foursquare - Newark" href="http://topsy.com/tb/foursquare.com/venue/24161" target="_blank">Newark Airport</a> which isn&#8217;t nearby.</p>
<p><strong>H:</strong> Exactly, I turned off the push notifications instantly because they were spamming me.</p>
<p><strong>T:</strong> Like if you want to find out where your friends are within X number of km but only restaurants and bars, not offices.</p>
<p><strong>H:</strong> Exactly, but as data improves they will do that. But what about your friends, are they using <strong>Gowalla</strong> or <strong>Foursquare</strong>?</p>
<p><strong>T:</strong> Everyone&#8217;s using <strong>Foursquare</strong> it&#8217;s definitely hot in New York City, the only problem is that the same people are in the same places all the time, and it&#8217;s like &#8217;so what, should I go meet them there&#8217;? It&#8217;s a useful useless technology.</p>
<p><strong>H:</strong> It&#8217;s gonna be useful, like, when critical mass signs up for it.</p>
<p><strong>T:</strong> I want intention-based, or &#8216;I will be here..&#8217; I think there&#8217;s a lot of room for what people really do or how they really interact.</p>
<p><strong>H:</strong> Have seen <a title="Plancast" href="http://plancast.com/" target="_blank"><strong>Plancast</strong>?</a> It&#8217;s like <strong>Foursquare</strong> but where you plan to be, not where you are.</p>
<p><strong>T: </strong>Oh, that&#8217;s useful.</p>
<p><strong>H</strong>: I would like to see them stop fighting and start collaborating instead, maybe they can do this stuff together, like plan and be there, I think it will turn out that way. It&#8217;s gonna be cool. I also look forward to Foursquare getting a better presence in Europe in establishing mayorship deals with cafes. You guys have that, right?</p>
<p><strong>T:</strong> Mmm, yeah&#8230;</p>
<p><strong>H:</strong> You guys have that right, when you&#8217;re the mayor of someplace you get free coffee or free beer&#8230;</p>
<p><strong>T:</strong> Well I don&#8217;t know I&#8217;ve never been offered it, do I have to ask for it?</p>
<p><strong>H:</strong> Are you the mayor of a cafe or something?</p>
<p><strong>T:</strong> I&#8217;m the mayor of where I work so that means I get my paycheck on time, I dunno&#8230;<a title="Foursquare promtions" href="http://www.oldmedianewtricks.com/foursquare-etiquette-guide/" target="_blank">They should obviously offer some incentive to restaurants and things</a>, for every 10th check-in you get a free latte or something.</p>
<p><strong>H:</strong> I&#8217;ve seen that popup on blogs though where they give free coffee to whoever is the mayor or the 2nd most loyal user of whatever.</p>
<p><strong>T:</strong> Now here&#8217;s this thought, you check-in at a public place, this is so big, it&#8217;s like free idea&#8230;you check into a public place at an airport, but you check-in as part of <a title="Delta" href="http://twitter.com/DELTAAIRLINES" target="_blank"><strong>Delta</strong></a>, right, so you&#8217;re checking in as part of a brand or company at a public place, so you&#8217;re affiliating, you have brand awareness, like &#8216;I&#8217;m at Newark Airpot flying Delta to X&#8217;.</p>
<p><strong>H:</strong> I&#8217;m sure there are startups like this already for Twitter, where if you say you fly Delta if you&#8217;re at the airport and boarding your flight you get 10% off.</p>
<div style="padding:10px; color:#0066CC; font-weight:bold; line-height:1.3em; margin:10px; width:300px; font-size:18px; background-color:#efefef; float:right;">&#8220;I&#8217;m sure there are startups like this already for Twitter, where if you say you fly Delta if you&#8217;re at the airport and boarding your flight you get 10% off&#8221;</div>
<p><strong>T:</strong> That&#8217;s one thing I&#8217;d like to see on <strong>Foursquare</strong>.</p>
<p><strong>H:</strong> On a personal recommendation level. I don&#8217;t want to see it implemented but it&#8217;s a good idea.</p>
<p><strong>T:</strong> Exactly.</p>
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		<title>2010 Kickoff Party Pics</title>
		<link>http://blog.signalfive.com/signalfive-news/2010-kickoff-party-pics/</link>
		<comments>http://blog.signalfive.com/signalfive-news/2010-kickoff-party-pics/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 17:29:09 +0000</pubDate>
		<dc:creator>Shameel</dc:creator>
		
		<category><![CDATA[Pics]]></category>

		<category><![CDATA[SignalFive News]]></category>

		<category><![CDATA[signalfive]]></category>

		<guid isPermaLink="false">http://blog.signalfive.com/?p=482</guid>
		<description><![CDATA[


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			<content:encoded><![CDATA[<p><iframe width="590px" height="800px" src="http://www.flickr.com/photos/24045785@N04/sets/72157623175462672/map?&#038;fLat=40.7117&#038;fLon=-73.9843&#038;zl=4&#038;order_by=recent" style="overflow:none"></iframe></p>
<p><object width="598" height="298"><param name="flashvars" value="offsite=true&#038;lang=en-us&#038;page_show_url=%2Fphotos%2Fshameelarafin%2Fsets%2F72157623175462672%2Fshow%2F&#038;page_show_back_url=%2Fphotos%2Fhameelarafin%2Fsets%2F72157623175462672%2F&#038;set_id=72157623175462672&#038;jump_to="></param><param name="movie" value="http://www.flickr.com/apps/slideshow/show.swf?v=71649"></param><param name="allowFullScreen" value="true"></param><embed type="application/x-shockwave-flash" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowFullScreen="true" flashvars="offsite=true&#038;lang=en-us&#038;page_show_url=%2Fphotos%2Fshameelarafin%2Fsets%2F72157623175462672%2Fshow%2F&#038;page_show_back_url=%2Fphotos%2Fshameelarafin%2Fsets%2F72157623175462672%2F&#038;set_id=72157623175462672&#038;jump_to=" width="598" height="298"></embed></object></p>
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		<title>Pedro&#8217;s 629</title>
		<link>http://blog.signalfive.com/signalfive-news/pedros-629/</link>
		<comments>http://blog.signalfive.com/signalfive-news/pedros-629/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 15:45:14 +0000</pubDate>
		<dc:creator>Shameel</dc:creator>
		
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		<description><![CDATA[


Pedro&#8217;s 629, originally uploaded by Shameel Arafin.


Cuban sandwich!
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<a href="http://www.flickr.com/photos/shameelarafin/4254592364/" title="photo sharing"><img src="http://farm5.static.flickr.com/4072/4254592364_144f9dc62c.jpg" style="border: solid 2px #000000;" alt="" /></a><br />
<br />
<span style="font-size: 0.8em; margin-top: 0px;"><a href="http://www.flickr.com/photos/shameelarafin/4254592364/">Pedro&#8217;s 629</a>, originally uploaded by <a href="http://www.flickr.com/people/shameelarafin/">Shameel Arafin</a>.</span>
</div>
<p>
Cuban sandwich!</p>
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		<title>New Year, New Digs</title>
		<link>http://blog.signalfive.com/signalfive-news/new-year-new-digs/</link>
		<comments>http://blog.signalfive.com/signalfive-news/new-year-new-digs/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 15:27:09 +0000</pubDate>
		<dc:creator>Shameel</dc:creator>
		
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		<guid isPermaLink="false">http://blog.signalfive.com/?p=450</guid>
		<description><![CDATA[Those of you who&#8217;ve been following our tweets (@signalfive) know that in mid-December, we moved to a new office. Our old building is being converted to luxury condos, so everyone had to move out. Fortunately, we secured a spot in 55 Washington Street. So, we&#8217;ve moved one block up the street to the commercial hub [...]]]></description>
			<content:encoded><![CDATA[<p>Those of you who&#8217;ve been following our tweets (<a title="SignalFive Twitter" href="http://twitter.com/signalfive" target="_blank">@signalfive</a>) know that in mid-December, we moved to a new office. Our old building is being converted to luxury condos, so everyone had to move out. Fortunately, we secured a spot in 55 Washington Street. So, we&#8217;ve moved one block up the street to the commercial hub of DUMBO, home to <a title="Etsy" href="http://etsy.com" target="_blank">Etsy</a> and various other tech startups. The address and map can be found on our <a title="Contact SignalFive" href="http://signalfive.com/contact" target="_self">contact page</a>.<br />
<a href="http://www.flickr.com/photos/shameelarafin/4224660082/"><img class="alignright" title="55 Washington, 4th Floor by Shameel Arafin, on Flickr" src="http://farm5.static.flickr.com/4029/4224660082_4cbb7c21c1_m.jpg" alt="" width="240" height="180" /></a><br />
For a while, it looked like we might have to leave DUMBO. We looked at spaces elsewhere in Brooklyn, and found one in Bushwick that seemed promising. However, the prospect of <a title="Shameel Arafin" href="http://signalfive.com/about/shameel" target="_blank">Shameel</a> living three blocks from the office was too much to bear. (Especially for Shameel). It turned out to be a blessing when the Bushwick deal fell through, and the 55 Washington deal came up.</p>
<p>We moved in, and set up shop in the new space. It has been recently constructed, along with a dozen or so other spaces on the floor. New walls, new floors. The sunlight is blazing in the mornings and afternoons &#8212; that special winter light streaming in through 7&#8242; windows.</p>
<p><a href="http://www.flickr.com/photos/shameelarafin/4224660082/"><img class="alignleft" title="Tim Jaeger 596 by Shameel Arafin, on Flickr" src="http://farm3.static.flickr.com/2677/4249099341_af22e222f9_b.jpg" alt="Creative Director Tim Jaeger" width="239" height="181" /></a></p>
<p>DUMBO is great, we&#8217;re able to participate in events such as <a href="http://twitter.com/digitalDUMBO" target="_blank">Digital Dumbo</a> at Galapagos Art space, other startup-type events. We hope to be even more productive in the new space. <a href="mailto:tim@signalfive.com?subject=Swing by SignalFive">Swing by</a> to say hi, or check us out on <a href="http://maps.google.com/maps/place?cid=3830621558972877825&amp;q=SignalFive&amp;hl=en&amp;cd=1&amp;cad=src:pplink&amp;ei=Q-VES4-zFIbyzASWzby1Bw">Google Maps</a> for that &#8216;virtual tour&#8217;. Happy New Year everyone.</p>
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		<title>SignalFive Conversations #2: Celina Alvarado / @Bombonia</title>
		<link>http://blog.signalfive.com/conversations/signalfive-conversations-2-celina-alvarado-bombonia/</link>
		<comments>http://blog.signalfive.com/conversations/signalfive-conversations-2-celina-alvarado-bombonia/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 15:38:53 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
		
		<category><![CDATA[Conversations]]></category>

		<category><![CDATA[arduino]]></category>

		<category><![CDATA[bluetooth]]></category>

		<category><![CDATA[bombonia]]></category>

		<category><![CDATA[celina alvarado]]></category>

		<category><![CDATA[hug]]></category>

		<category><![CDATA[hugging]]></category>

		<category><![CDATA[interactive]]></category>

		<category><![CDATA[iphone]]></category>

		<category><![CDATA[itp]]></category>

		<category><![CDATA[lillypad]]></category>

		<category><![CDATA[nyu]]></category>

		<category><![CDATA[urbanspoon]]></category>

		<category><![CDATA[wearables]]></category>

		<category><![CDATA[xbee]]></category>

		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://blog.signalfive.com/?p=431</guid>
		<description><![CDATA[
Tim: You should tell people who you are and what you&#8217;ve been working on lately.
Celina: Who am I? Celina or Bombonia?

SignalFive Conversations #2: @bombonia from SignalFive on Vimeo.
Tim: You tell me! Are you both?
Celina: This is Celina Alvarado and Bombonia.
Tim: Ok so this is an interview with 2 people, cool..2 interviews
Celina: Like 2 interviews in [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignnone" style="width: 382px"><a href="http://blog.signalfive.com/wp-content/uploads/2010/01/img_3239cu.jpg"><img class="alignnone size-medium wp-image-443" src="http://blog.signalfive.com/wp-content/uploads/2010/01/img_3239cu-300x200.jpg" alt="" width="372" height="247" /></a><p class="wp-caption-text">Celina Alvarado &amp; Bombonia</p></div>
<p><strong>Tim</strong>: You should tell people who you are and what you&#8217;ve been working on lately.</p>
<p><strong>Celina:</strong> Who am I? <a title="Celina Alvarado" href="http://celinaalvarado.com/" target="_blank">Celina</a> or <a href="http://twitter.com/bombonia" target="_blank">Bombonia</a>?</p>
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<p><a href="http://vimeo.com/8556776">SignalFive Conversations #2: @bombonia</a> from <a href="http://vimeo.com/signalfive">SignalFive</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p><strong>Tim:</strong> You tell me! Are you both?</p>
<p><strong>Celina:</strong> This is Celina Alvarado and Bombonia.</p>
<p><strong>Tim:</strong> Ok so this is an interview with 2 people, cool..2 interviews</p>
<p><strong>Celina:</strong> Like 2 interviews in one.</p>
<p><span id="more-431"></span></p>
<p><strong>Tim:</strong> Who&#8217;s Bombonia? Who&#8217;s Celina?</p>
<p><strong>C:</strong> It doesn&#8217;t matter&#8230;They are very close lately. It&#8217;s always been the same person.</p>
<p><strong>T:</strong> What about your friend in the background?</p>
<p><strong>C:</strong> Behind me is one of my pictures, one of the biggest prints I&#8217;ve ever made. This is the alien that&#8217;s been with me for over 10 years now, and even more. Ever since I got it I have started taking pictures of the world through his eyes.</p>
<p><strong>T:</strong> What does the alien see?</p>
<p><strong>C:</strong> Right now the <a title="Flickr slideshow" href="http://www.flickr.com/photos/bombonia/sets/72157605596428480/show/with/166948878/" target="_blank">alien</a> is just looking at us, but usually you see his back. I do it to put the viewer in his point of view. That&#8217;s the way I see the world, through his big and silent eyes. Aliens are intelligent and foreign beings. At the same time it is just a model what brings out the child we all carry within, right?. And that is also the way I see myself in the world: as a stranger,  Eventually you don&#8217;t know what is more stranger the alien or what he&#8217;s watching. Of course there&#8217;s a certain humor added to all of them. The figure also creates a wonderful thread to bring all these photos together. Check them out at my flickr account.</p>
<p><strong>T:</strong> And has the photo been in gallery shows?</p>
<p><strong>C:</strong> Yeah, I have been showing slideshows, installations and a couple movies. The movies went very well, I got the Best Experimental Award at the <a title="Coney Island Film Festival" href="http://www.coneyislandfilmfestival.com/" target="_blank">Coney Island Film Festival</a> which I&#8217;m very happy about. It also got me another Award as Best Documentary at Cinemad Film Festival in Spain, both with the movie &#8216;I Live in Brooklyn&#8217; shot in super8, about the arrival of the alien to New York.</p>
<p><strong>T:</strong> Just after you got here to New York?</p>
<p><strong>C:</strong> Yup.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="321" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=3257995&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="321" src="http://vimeo.com/moogaloop.swf?clip_id=3257995&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/3257995">I Live in Brooklyn</a> from <a href="http://vimeo.com/user565823">bombonia</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p><strong>T:</strong> So one thing I wanted to talk about, or have you talk about, is the project using <strong>Twitter</strong>. You went to <a title="New York University" href="http://www.nyu.edu" target="_blank">NYU</a>, to the <a title="NYU ITP program" href="http://itp.nyu.edu/itp/" target="_blank">ITP</a> program which is world famous..a lot of very popular and smart people came out of it and are now doing great things, like Foursquare, and other great things, so it&#8217;s obviously one of New York&#8217;s&#8217; greatest academic, in my view, programs, for this field, and you just graduated from there.</p>
<p><strong>C:</strong> It is a program that focuses in everything interactive: from storytelling-based work to the more sophisticated technology wise ones. We love technology, right. We want to know how to make things interactive. In the program we think first if we want something to be interactive and then what ways to do so, what media etc. So yes, I designed an interactive garment or wearable called &#8216;<a href="http://celinaalvarado.com/index.php?i=20" target="_self">Try Me&#8217;</a> that consists in a t-shirt that rates hugs and sends it to <strong>Twitter</strong>: It says whether it is a &#8216;hi&#8217; hug, a &#8216;farewell&#8217; hug or a &#8216;I missed you too&#8221; or &#8216; i wish tomorrow never comes&#8217; hug and if you think what makes those hugs different you might think of time. Pressure is important, but without the time are not so meaningful.</p>
<p><strong>T:</strong> So that&#8217;s the thing is obviously now a lot of people are on <strong>Twitter</strong> and everyone has an opinion about <strong>Twitter</strong> or <strong>Facebook</strong>, but yet not many people are pushing the limits or using them in new ways. <strong>Twitter</strong>, you have 140 characters and you can post a link or write to people, and that&#8217;s one aspect of it. But you took it and said, well something will be written there but it&#8217;s based on what happens in the physical world, and I don&#8217;t know anything else like that. Maybe you can talk about how you came up with this idea, or things that exist are similar&#8230;</p>
<p><strong>C:</strong> What makes <strong>Twitter</strong> so attractive to me is a couple of things: first its constraint: 140 characters that make headlines rather than blogs and second: the fact that you can follow or stop following whoever you want. There&#8217;s no previous approvals nor anything. Users relate in a different way than in <strong>Fb</strong> or <strong>MySpace</strong> etc: you don&#8217;t need to be friends of someone to follow him/her. I use Twitter to communicate my hugs because is a way to get them out there out loud to be read by whoever wants to follow me, my movements, my thoughts, my links.</p>
<div class="wp-caption alignnone" style="width: 370px"><a href="http://www.celinaalvarado.com/interactive/september.html"><img src="http://www.celinaalvarado.com/interactive/files/IMG_2672.jpg" alt="Try Me - Hugging" width="360" height="270" /></a><p class="wp-caption-text">Try Me - Hugging</p></div>
<p><strong>T:</strong> But it&#8217;s a great project so 2 questions&#8230;what do people say when they get these tweets and question 2 is..it&#8217;s a device you made, so maybe you can talk about that. You were hugging in these shows and you have to go to a special place to hug, not in the real world.</p>
<p><strong>C: </strong>Well, right now the way I have it designed is that the t-shirt has a <a title="Arduino Lillypad" href="http://www.arduino.cc/en/Main/ArduinoBoardLilyPad" target="_blank">Lillypad</a> <a title="Arduino" href="http://www.arduino.cc/" target="_blank">Arduino</a> which is a micro-controller in the back that gets the data: the time a switch in the front of the t-shirt, inside, is closed and sends it through a <a title="Xbee" href="http://www.digi.com/products/wireless/point-multipoint/xbee-series1-module.jsp#overview" target="_blank">Xbee</a> radio transmitter to a Xbee receiver plugged to the computer. The computer has a custom script in <a title="Processing" href="http://www.processing.org" target="_blank">Processing</a> that uses the <strong>Twitter</strong> API to post it to <strong>Twitter</strong>. If I wanted to do it in the real world I can do it through Bluetooth to my telephone, and I don&#8217;t need the presence of the computer. I have done it outdoors in Spain, in Madrid, in a square that was wi-fi connected, but I learned that it&#8217;s totally different.</p>
<p>When I was hugging indoors I was part of a show and people were testing my device. Even though there&#8217;s always a moment when the hug is a hug, it has nothing to do with the technology itself, and to me it was what mattered and actually after 400 hugs you become another person. To my surprise I got me 2 boyfriends from 2 of the shows. Never counted on that though.</p>
<div class="wp-caption alignnone" style="width: 370px"><a href="http://www.celinaalvarado.com/interactive/september.html"><img src="http://www.celinaalvarado.com/interactive/files/IMG_2664.jpg" alt="Twitter Hugs - Try Me" width="360" height="270" /></a><p class="wp-caption-text">Twitter Hugs - Try Me</p></div>
<p><strong>T:</strong> But that&#8217;s because you are in a place where you, you know, tell people you have this project and you have to hug them. What&#8217;s interesting for me is, let&#8217;s say I see you and say &#8216;<em>Hey Celina how are you?</em> It&#8217;s the first time I&#8217;ve seen you in a while!&#8217; and give you a hug, and that goes on Twitter because, you know, we always have our cellphones on us, right? So you will always have this hugging device and it becomes more natural. Giving 400 hugs is reality for a show but not..</p>
<p><strong>C:</strong> Yes, and of course I have to wear that t-shirt. It&#8217;s not that this happens at anytime. Once I wear the t-shirt I am limited.</p>
<p><img class="alignnone" src="http://www.celinaalvarado.com/interactive/files/img_2714.jpg" alt="" width="250" /> <img class="alignnone" src="http://www.celinaalvarado.com/interactive/files/img_2723.jpg" alt="" width="250" /></p>
<p><strong>T</strong>: Right you have to wear it now, but similar to the early computers, you know, you have a computer in a huge room in the 1950s, but now we have computers in our cellphones&#8230;</p>
<p><strong>C:</strong> Right, but I guess that if I had a boyfriend or husband at home he would be saying &#8216;Celina is hugging? Who is she hugging now? Why is that hug taking that long?&#8217; It was amazing that the first show I was hugging I got lots of followers on Twitters and the next shows some of my friends were asking me to tweet the hugs using another account, because Twitter had 200 hugs one after the other. At the end of the day as I said above, following someone in Twitter means that you get his headlines: what he does or where he&#8217;s at. You can also get how he&#8217;s hugging.</p>
<p><strong>T:</strong> Right, and that&#8217;s a special occasion where all you are doing is hugging. It&#8217;s not like you come home from work and you hug your boyfriend or husband or whatever.</p>
<p><strong>C:</strong> Right, that makes it different but I didn&#8217;t want to put it in another account because it&#8217;s part of me.</p>
<p><strong>T:</strong> Well do you see someone giving you money to make it into an actual shirt you wear and it connects to your iPhone or something&#8230;</p>
<p><strong>C:</strong> Honestly I don&#8217;t see anybody giving me money whatsoever but I just need a programmer to program it via Bluetooth. That&#8217;s the next step, to not have it in a show but in natural life.</p>
<p><strong>T:</strong> So that&#8217;s the thing about <strong>ITP</strong>&#8230;I went to one of the shows and people there are thinking about these things in a certain way that&#8217;s different than how a businessperson might think about using <strong>Twitter</strong> and send out a link to the <a title="New York Times" href="http://www.nytimes.com" target="_blank">New York Times</a>. What&#8217;s happening is that it&#8217;s becoming more in the realm of physical objects, and I think that&#8217;s becoming huge for this next decade.</p>
<p><strong>C:</strong> There&#8217;s a lot. Before this I had a show where people could confess their sins or secrets through a telehone number and they would be on <strong>Twitter</strong> as well. That was called <a title="21st Century Confession Booth" href="http://www.celinaalvarado.com/?i=6" target="_blank">&#8217;21st Century Confession Booth</a>&#8216;. It went pretty well, we had a speech recognition script and you could call a number from you cellphone and confess.</p>
<p><strong>T:</strong> When did you make that? 2008 or 2007?</p>
<p><strong>C:</strong> 2008</p>
<p><strong>T:</strong> &#8230;And now <a title="Google Voice" href="http://www.google.com/googlevoice/about.html" target="_blank">Google Voice</a> is out there, which does the transcription.</p>
<p><strong>C:</strong> Yeah, we used a software called <a title="MacSpeech" href="http://www.macspeech.com/" target="_blank">MacSpeech</a>, that translated the voice into written language. It didn&#8217;t work very well, I have to say, but the mistakes that came along in that process made the confessions more fun.</p>
<p><strong>T:</strong> Like what?</p>
<p><strong>C:</strong> I can&#8217;t tell you, like you could say something and it would understand something else. Like me, I could say whatever but it wouldn&#8217;t understand me. It would make my confessions very surrealistic.</p>
<p><strong>T:</strong> That&#8217;s what happens with <strong>Google Voice</strong> now, you get your voicemail in text form and half of the time the names are messed up&#8230;It works a little, but then you read it and think, &#8216;Who is this person?&#8217;. What new things are happening out of <strong>NYU</strong> or <strong>ITP</strong>, or..?</p>
<p><strong>C:</strong> iPhone Applications. I think through the iPhone we are communicating with each other in a way we have never done before. You can go to a restaurant now and see reviews from people we don&#8217;t know. But we read 3 or 4 reviews to go to any bar or restaurant or any other place. We share that information and even look at what they order, we don&#8217;t need the waitress to tell us what will be better. We can see the reviews of 4 people and if they are talking about something we will order that.</p>
<p><strong>T:</strong> Right, and now you don&#8217;t have to ask people on the street anymore for anything.</p>
<p><strong>C:</strong> And now there isn&#8217;t any reason to talk to anyone for directions, or the time, or where things are or what something means because we Google it, we <a title="UrbanSpoon" href="http://www.urbanspoon.com" target="_blank">UrbanSpoon</a> it, we <a title="Yelp" href="http://www.yelp.com" target="_blank">Yelp</a> it&#8230; we&#8230;everything IT.</p>
<p><strong>T:</strong> So what&#8217;s the point of meeting with anyone ever if it&#8217;s all just data? There has to be something else that&#8217;s more than just data&#8230;.People even predict that in the future we will have even have sex virtually, people are predicting these things, but there&#8217;s still you and me and other people&#8230;</p>
<p><strong>C:</strong> Well that is happening&#8230;there is tons of sex happening online..</p>
<p><strong>T:</strong> Sure, all the time.</p>
<p><strong>C:</strong> All the time&#8230;</p>
<p><strong>T:</strong> So what&#8217;s the point of meeting anyone? What&#8217;s the point? Is it a weird thing?</p>
<p><strong>C:</strong> I think that the only point of interacting with people is putting them upside down. They don&#8217;t expect me to ask them for directions. And I love to ask them and I even videotape them (<a title="Super cutie giving me directions" href="http://celinaalvarado.com/index.php?i=19" target="_self">God is my GPS</a>). Giving directions in every language is totally different. Everyone is very particular with the way they give directions, and most of the time we make people a mess. That is something that we&#8217;re losing because we are walking around with our devices, but that&#8217;s one of the things that I love: not to lose the cool things in life like interacting with people, and in this country people love to talk and interact with people. I don&#8217;t know why there is this other way of acting which is through devices.</p>
<p>I remember 10 years ago when there were no iPhones and you had a map in your hands people would come to you and ask &#8216;Where are you going?&#8217; &#8216;Do you need help?&#8217;</p>
<p><strong>T:</strong> Well now a lot of people are in cities or heavily populated areas, and even 10 years ago I thought about friends differently. Now the reality is, I think of my closest friends now not people I&#8217;ve known for the longest but the people I talk to the most on a regular basis.</p>
<p><strong>C:</strong> Do you talk or text?</p>
<p><strong>T:</strong> Both. Something happens and you&#8217;re in my dataspace. I trust you because I talk to you regularly because I <strong>Skype</strong> you, or text you and there&#8217;s something that happens through all that time of doing it that somehow means something. Maybe they&#8217;re not a &#8216;friend&#8217; but I have a connection with them either way.</p>
<p><strong>C:</strong> Think about privacy and trust. We wind up trusting people we don&#8217;t know because we have some reviews made by them. We trust them when we ask about things. We follow their advice rather than a friend&#8217;s advice, because we don&#8217;t want to bother that friend. Maybe it is all designed for single people: single childs and single adults. A couple is 2 single adults with their own devices. Communication happens between me, my device and the www.</p>
<p>You may follow somebody  and see lots of things surrounding him but you don&#8217;t see what&#8217;s inside him. People are willing to put everything they do online, except what is really happening inside. So you learn that someone is going to go to school, or to have brunch in Times Square, but so what?</p>
<p><strong>T: </strong>It&#8217;s interesting and we&#8217;ll see what happens.</p>
<p>C: We&#8217;ll have to see what we do with that because that&#8217;s another form of movement and communication. Where will <a title="Foursquare" href="http://www.foursquare.com" target="_blank">Foursquare</a> take us? Twitter is a way of advertising and self-promotion now, but Foursquare could take us somewhere else&#8230;I&#8217;m pretty sure there are people thinking of this.</p>
<p><strong>T:</strong> Ok let&#8217;s wrap up the conversation.</p>
<p><strong>C:</strong> There is one more thing that I am now preparing. The gallery&#8230;</p>
<p><strong>T:</strong> Oh yeah, are there any links?</p>
<p><strong>C:</strong> It is called 1by1. It is a space in my apartment, and I found out that in the 70s and 80s in Alphabet City galleries used to be in apartments. So, this is going to be 1by1 and it will showcase 1 thing at a time from 1 artist. So far we are 7 artists that are in the project and as soon as I have the website working I will start promoting it. We will have mimosas for the openings! And then by appointment. So it will be very interactive and will showcase video, performance, internet art, interactive objects, media installations, custom made electronic devices. One by One.</p>
<p><strong>T:</strong> So website, art, and mimosas.</p>
<p><strong>C: </strong>And the website will be <a title="OneByOne Interactive Gallery" href="http://celinaalvarado.com/index.php?i=27" target="_blank">onebyonegallery.com</a></p>
<p><strong>T:</strong> Well if we are really fancy we can link to it..</p>
<p><strong>C:</strong> Not now please.</p>
<p><strong>T:</strong> Well you&#8217;d better work on getting the website up because once someone&#8217;s linked to it the pressure is on.</p>
<h3>Links</h3>
<p><strong><a title="Celina Alvarado" href="http://www.celinaalvarado.com" target="_blank">Celina Alvarado</a></strong></p>
<p><strong><a title="Try Me" href="http://itp.nyu.edu/shows/spring2009/try-me/" target="_blank">Try Me</a></strong></p>
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